In Italy, the Art Nouveau style was known as Stile Liberty. The style was influenced by the English fabric design of Arthur Liberty . His work was instrumental in disseminating the style on the continent.
Turin was the capital of the ‘Stile Liberty’ movement also known as stile floreade meaning curving floral design. In 1902 the ‘Prima Esposizone Internazionale d’Arte Decorative Moderna’ said to be the most ambitious display of international decorative art ever was hosted in Turin.
The furniture designs of Vittorio Valabrega and Agostino Lauro and designer Carlo Bugoitti were on display at the exhibition. Lauro’s work combined architecture, furnishings and decoration a theme know as Gesamtkunstwerk. The furniture designs he presented were from a room in a Villa he designed in Sordevolo
There are many Art Nouveau style buildings in Milan; the Palazzo Castiglioui designed in 1901-1904 by Giuseppe Sommaruga is well known for its metal work. Some streets in the city have a number of Art Nouveau buildings; the Via Piscane and Malpighi. The Casa Cambiaghi has peacock motifs as a feature.
The style of the Casa Battaini building on Via Piscana was influenced by Victor Horta. The Art Nouveau style is also evident in building in the towns of Verbania, Stresa, Bellagio and Campode Fiori near Varese
On the street Via Malphighi the ‘Mucha House’ and the cinema ‘Dumont’ built in 1909 are housed. The Stile Liberty style is characterised by abstract flora wood work, stain glass and semi transparent glass. The trends toward geometric forms are evident in the Emporium Corso Venszia.